Dodge Ram Truck Month

Project Details

  • Client: Safford Automotive
  • Date: 2014
  • Tags:
  • Skills: Video Production, Marketing, Production, Post-Production, Color Grading,Media Buy
  • Project Url: www.saffordauto.com

Project Decscription

The first creative discussion we had when we were going over creative was that we did not want to make a standard tuck commercial. We wanted to create an elegant commercial showcasing the true beauty of the truck.

” I am tired of the same tuck commercials you see over and over again with the cowboy or a truck hauling a submarine. I wanted to showcase the trucks in a elegant, clean and dramatic way. When I saw the trucks in person I was taken back by how massive and beautiful they were. For me it was important to showcase the beauty correctly onscreen” says SKYHAQ Agency’s Creative Director, Mehran Haq.