The first creative discussion we had when we were going over creative was that we did not want to make a standard tuck commercial. We wanted to create an elegant commercial showcasing the true beauty of the truck.
” I am tired of the same tuck commercials you see over and over again with the cowboy or a truck hauling a submarine. I wanted to showcase the trucks in a elegant, clean and dramatic way. When I saw the trucks in person I was taken back by how massive and beautiful they were. For me it was important to showcase the beauty correctly onscreen” says SKYHAQ Agency’s Creative Director, Mehran Haq.